The Hidden Cost of Free Hosting: What Vercel and Netlify Don't Tell You
Free tiers are amazing for getting started. But as your traffic grows, the hidden costs add up fast. Here's what you need to know before that first bill surprises you.

James Wolf
Founder @ SlyDuck

The "Free" That Isn't Free
Let's be clear: Vercel, Netlify, and similar platforms have genuinely generous free tiers. For hobby projects and low-traffic sites, they're incredible value. But "free" has limits, and those limits have a way of sneaking up on you.
The Common Free Tier Gotchas
Bandwidth Limits
Vercel Free: 100GB/month
Netlify Free: 100GB/month
Sounds like a lot? A typical Next.js site with images can be 2-5MB per page load. At 3MB average:
- 100GB = ~33,000 page views
- That's about 1,100 visitors/day assuming 1 page each
- Real users view multiple pages
One viral post, one ProductHunt launch, one successful Reddit thread—you can blow through 100GB in days.
Function Execution Limits
Vercel Free: 100GB-hours of serverless function execution
Netlify Free: 125,000 function invocations
If your site has an API, auth, or any dynamic features, you're using functions. A busy API can hit these limits fast.
Build Minutes
Vercel Free: Shared build queue (slower during peak times)
Netlify Free: 300 build minutes/month
If you deploy frequently (which you should), build minutes add up. Large Next.js apps can take 5-10 minutes to build. That's 30-60 deploys per month.
The Real Cost When You Graduate
Here's what happens when you hit those limits:
Vercel Pro: $20/month
- Still has limits (1TB bandwidth, 1000GB-hours functions)
- Overage charges: $40/100GB bandwidth, $40/100GB-hours
- One viral moment can mean hundreds in overage
Netlify Pro: $19/month/member
- 1TB bandwidth, 25,000 build minutes
- Overage: $20/100GB bandwidth
The Overage Trap
The most expensive words in SaaS: "overage charges."
Unlike a fixed monthly bill, overages are unpredictable. Your site goes viral, you celebrate... then you see the bill.
What "Free" Doesn't Include
Uptime Monitoring
Free tiers don't tell you when your site is down. You find out from users.
Real Analytics
Basic analytics are included, but detailed performance data often requires paid tiers.
Priority Support
When something breaks at 2 AM, free tier support is... email. Eventually.
The Smart Approach to Free Hosting
Use Free Tiers Wisely
They're perfect for:
- Personal projects
- Development/staging environments
- Very low-traffic sites
- Testing and prototyping
Know Your Numbers
Before you launch:
- Estimate your page weight
- Estimate your traffic
- Calculate rough bandwidth usage
- Know the overage rates
Set Up Alerts
Monitor your usage dashboards. Have a plan for when you approach limits.
The Bottom Line
Free hosting tiers are a gift to developers. Use them! But use them with eyes open.
Know the limits. Watch your usage. Have a plan for graduation day.
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James Wolf
Founder @ SlyDuck
Building SlyDuck: the growth dashboard for vibe coders. Builder, leader, Dad, creator.
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